Over a six-month period ending in 2008, more search engine users clicked on a news item than on anything else when performing a Web search (Jupiter Research and iProspect). This trend has only continued, and anyone with a presence online can take advantage of these circumstances by embarking on an online news release campaign, which can quickly place content on the radar of target audiences.
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In a search results page, news releases appear alongside other news items covering the same subject matter. What's more—the online portals for these news releases are often free or low cost. Thought leaders, small businesses and others can cut through deafening online chatter to reach coveted decision-makers. All they need is persistence, patience and relentless dedication—and STETrevisions to do the heavy lifting for them, creating an approach to public relations search engine optimization (PRSEO, for short). They'll see the payoff in their very own search engine results.
And STETrevisions understands the many additional opportunities that go hand in hand. STETrevisions has studied SEO—how it can feed activity in hot social media destinations such as Twitter, and how online networking sites such as LinkedIn can turbo-charge it all.
Contact Brent Skinner, president and CEO of STETrevisions, to learn more. |
